An online project led by an English teacher who offers various resources and services related to English language learning.
From 421 followers to more than 1.4 million followers across all platforms.
Problem:
It doesn't exist a way where you can learn grammar at your own pace. All existing solutions use a language-level approach
From 421 followers to more than 1.4 million followers across all platforms.
Problem:
It doesn't exist a way where you can learn grammar at your own pace. All existing solutions use a language-level approach
USER RESEARCH (hypothesis testing)
To understand who the audience is and what pain points they have,
I conducted in-depth interviews with the users
I conducted in-depth interviews with the users
Let me introduce Andy's students (real people)
- Build a robust grammar course with a clear structure and significant improvements for students.
- Create a website where customers can find all the necessary information.
Create consistent content that includes proper grammar and vocabulary.
Don't sound like a teacher, but rather like
an ordinary person.
Don't sound like a teacher, but rather like
an ordinary person.
I found 4 main points during the intrviews
DEFINE
Lack of a systematic approach to learning.
1
Based on this research, we had TWO directions to go in
Difficulty in communication during real conversations
despite understanding teachers.
despite understanding teachers.
2
Poor vocabulary, resulting in missing words during communication.
3
Grammar is a significant concern for the participants.
4
I had a look at competitors. The biggest problem with the competitors' sites was that there was so much visual noise.
You go to the site, and everything is on one screen. For a person who doesn't speak English, it could be overwhelming. Luckily, I have a lot of friends who don't speak English,
so I checked it with them, and they confirmed my hypothesis.
(I promise, no leading questions were used.)
You go to the site, and everything is on one screen. For a person who doesn't speak English, it could be overwhelming. Luckily, I have a lot of friends who don't speak English,
so I checked it with them, and they confirmed my hypothesis.
(I promise, no leading questions were used.)
Benchmark
After I collected all the questions that users can have about the brand and the product in general,
it helped me identify important areas that should be considered in my future design. It also prevented me
from forgetting anything.
it helped me identify important areas that should be considered in my future design. It also prevented me
from forgetting anything.
*When I created wireframes, I checked if my design addressed all of these questions.
Questions check
After that, it was time for the customer map. Nowadays, I would choose
the user flow just because it is a clearer way to represent the process, but in life, we always learn
and grow.
the user flow just because it is a clearer way to represent the process, but in life, we always learn
and grow.
Indicating pain points is a crucial part of being a designer. Only when we address the wishes and pains of our customers can we ensure they keep coming back
for more.
for more.
Customer map
Building on the previous research, I progressed to the next level. I created an Information Architecture. It was a mixed one because I designed a landing page with some additional layers.
Information Architecture
After a long period of work with just me and my brain cells, it was finally time to create something with my hands. It was time for wireframing. I decided to create
2 low-fi wireframes and then test them with my friends who don't speak the language to see which one is easier to use.
Let's play the game! You can try to guess which one was the winner.
The answer is hidden under the yellow sun!
2 low-fi wireframes and then test them with my friends who don't speak the language to see which one is easier to use.
Let's play the game! You can try to guess which one was the winner.
The answer is hidden under the yellow sun!
The right answer is B!
Wireframes
Most of the respondents understood quicker where to find all the options on the page in the winning design. So, it was the one that I took to the next stages of work.
When the test was completed and I selected the wireframe, it was time to collect references. Thanks to Behance, Dribbble and designers chats for existing, as they provided me with examples and possible ways where to go with my next steps
Visual
I built a site which allows Andy to have an automation process for new students and people who are buying his product.
Created adaptive version for all type of devices
I increased the comfort of usability and made it easy and pleasant for both the business and users to use.
Created adaptive version for all type of devices
I increased the comfort of usability and made it easy and pleasant for both the business and users to use.
Course
It all began with questions from the audience, inquiring about the availability of courses. Recognizing the existing demand, we envisioned what such a course could look like. Collaborating with Andy, an expert in his field, we embarked on this journey together, pooling our resources and expertise.
- Many of Andy's followers frequently inquire about grammar points, which led us to the decision that a Grammar course would be the ideal offering.
- We started with a sketch of all the important themes that needed to be covered. After that, I invited more English teachers to join us, and together, we conducted a card sorting exercise to determine the best order for presenting the content.
- Next, we focused on how to cover the essential areas of writing, reading, and listening. Drawing from my experience with various online courses and reviews, I created a list of which topics should be included in each lesson.
- During our planning, we decided that a handwriting font would be the best solution to give students the impression that the teacher was explaining concepts in real-time. To achieve this, I personally created a handwriting font and used it in our video materials.
- Additionally, I have introduced supplementary products such as homework assignments (67 pages) and quizzes (384 cards). The primary concept behind the quizzes is to present thought-provoking questions, followed by engaging and delightful visuals, creating a balanced blend of seriousness and enjoyment.
Overview
As a result, we have already had more than 132 participants, and an overwhelming 87 percent
of them have provided positive feedback. The remaining participants did not share any feedback.
We are delighted with the response and the support we have received for the Grammar course,
and it motivates us to continue improving and offering valuable content to our audience.
of them have provided positive feedback. The remaining participants did not share any feedback.
We are delighted with the response and the support we have received for the Grammar course,
and it motivates us to continue improving and offering valuable content to our audience.